Why Sponsor in Motorsports?

No sport has embraced or has been embraced by corporate America like that of racing. While some professional sports market themselves, racing markets products and services. It's no wonder so many of America's top corporations such as McDonald's, Proctor & Gamble, Sears, General Foods, Eastman Kodak, and Nabisco are involved with racing. A knowledgeable marketing plan coupled with a high quality racing team lead to a marketing match unsurpassed in possibilities. Is motorsports an effective way to invest your advertising dollars?

Let's consider these facts:
National and Worldwide Exposure--Event attendance, TV viewers, radio listeners, and media impressions now total over 190,000,000 annually according to Goodyear.

Promote increased usage of your product and improve sales--race fans are loyal to supporters of the sport.

Increase consumer awareness of your company's quality and assurance--through promotions of this marketing package, you will reach a market that has been virtually untapped by the industry.

Unlimited Promotional Opportunities--a marketing department's dream come true. The only limitation to building exciting, revenue generating plans, is the imagination of your marketing staff.

Motorsports sponsorship offers an unsurpassed platform from which to construct fresh, exciting programs that deliver your specific business results, or a product message to a clearly defined audience. Motorsports can also deliver massive amounts of television exposure that can boost brand awareness for your products or services like no other sports marketing program.

Here is a unique opportunity for you to not only take part in BIG TIME racing excitement, but to promote your company on a national level.